Behavioural Banking

Behavioural banking comes from something called “behavioural theory”; a branch of psychology known as Behaviourism. Behaviourism asserts that people's actions stem largely from entrenched habits, which in turn, also affects their financial decisions and banking. Join us as we speak to CEO of Discovery Bank, Hylton Kallner as we discuss the advent of behavioural banks and what that means for banking clients and the future of banking at large. With over 25 years of experience in marketing, actuarial and strategic projects, Hylton will be providing invaluable insights into topics such as dynamic interest rates and the role of behavioural banks in changing South Africa’s mindset towards their finances and nurturing healthier banking behaviour.