Gone are the days when brick-and-mortar banks were enough. Instead, digital financial services are taking over, going as far as the creation of digital currencies and assets. To stay competitive, traditional financial institutions must adapt and transform. After all, users already expect a more convenient and personalized experience that is entirely secure and reliable.
In the world of business, it was only when the CEO of Microsoft, Satya Nadella, made the decision to buy Activision — the company that made Call of Duty — for US$75 billion that a lot of business people sat up and realized that the metaverse is not just about games. When someone like Nadella is willing to pay that much money for a metaverse-related business, it became clear that this is not just a hype. This is real business.