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Introduction

The year 2021 is almost here. To welcome in the new year, HQ has prepared a new enablement program - New Marketing Approach Enabling New Future - to help us sharpen our marketing skills. After more than a month of planning and preparation, we are thrilled to announce the launch of this new program, which will run from January 13–21, 2021. Beginning with industry insights and introduction, we will also share critical marketing practices, including: how to write case studies and press releases; how to build and operate exhibition halls; how to make full use of the enterprise Three Cloud; how to plan and implement online events; and how to effectively improve Huawei's brand awareness. These valuable lessons will lay a solid foundation for you to 'Promote Sales through Marketing.

Agenda

(Beijing Time, UTC+8)

  • Jan 13 Replay
    Time
    Training Topic
    Instructor
    16:00-17:00
    Methodology and Best Practices for Doing Industry and Customer Insights

    Ding Yang

    17:00-19:00
    Discussion and Case Study on How to Build Thought Leadership in Industry Customer Communications

    Zhang Yihui

    Jan 14 Replay
    Time
    Training Topic
    Instructor
    16:00-18:00
    EBG Market Segment: Industries (Government, Finance, Transportation, and Energy)

    Tian Lianhong (Government)

    Fan Ping (Finance)

    Cai Guangyu (Transportation)

    Chen Wenfeng (Energy)

    Jan 15 Replay
    Time
    Training Topic
    Instructor
    16:00-16:30
    EBG Market Segment: Important Products (Campus Network)

    Zhang Chao

    16:30-16:50
    EBG Market Segment: Important Products (Data Center Network)

    Huang Pengfei

    16:50-17:10
    EBG Market Segment: Important Products (IdeaHub)

    Zheng Ting

    Jan 18 Replay
    Time
    Training Topic
    Instructor
    16:00-17:00
    Industry Marketing Strategies

    Wang Shujing

    17:00-18:30
    Channel Marketing

    Guo Yang

    Fan Yuelan

    Wu Xiaoling

    Jan 19 Replay
    Time
    Training Topic
    Instructor
    16:00-17:00
    How to Write External Case Studies and Interpret Incentive Policies

    Li Zhipeng

    17:00-18:00
    How to Write and Publish Press Releases

    Li Qiwei

    Jan 20 Replay
    Time
    Training Topic
    Instructor
    16:00-17:00
    How to Plan and Implement Online Events

    Zhu Fenglin

    17:00-18:00
    How to Build and Operate Exhibition Halls

    Wang Xing

    Jan 21 Replay
    Time
    Training Topic
    Instructor
    16:00-17:00
    Advanced Applications of the Enterprise Three Cloud

    Wen Linlin

    17:00-18:30
    Procurement Process, Compliance, and BCG

    Yin Yingxiong

    Miao Dongju