Huawei Xinghe AI Ultra-Resilient Fabric Enables Globo's Digital-Intelligent Transformation in Brazil

Latin America, as a rapidly growing digital market, is seeing continuous expansion of media user bases. For leading media enterprises, building ultra-resilient data center networks that support massive concurrency and low-latency transmission has become the core challenge in achieving digital-intelligent upgrades.

Globo: Latin America's Media Powerhouse

Founded in 1925 by the Marinho family, Brazil's Globo is the largest Portuguese-language media group worldwide and the biggest media conglomerate in Latin America. Its flagship TV Globo operates 5 owned-and-operated stations and 118 affiliates, reaching 50 million viewers during prime time and covering 99.5% of Brazil's population. The group also runs the newspaper O Globo, the streaming platform Globoplay, 30 pay-TV channels, and a full spectrum of news, sports, and entertainment businesses. Globo reaches 70 million Brazilians daily, produces over 5,000 hours of content annually, and distributes internationally to 190 countries. Known as the "BBC of Latin America," Globo ranks among the world's top 20 media companies.

With surging streaming users and escalating 4K live traffic, Globo urgently needed to upgrade its data center network to meet peak interactive demand and enable intelligent traffic scheduling. To achieve this, Globo partnered with Huawei to deploy the Huawei Xinghe AI Ultra-Resilient Fabric solution, aiming to build a rock-solid, intelligent digital foundation for ultra-HD content transmission and AI-powered production, accelerating its digital-intelligent transformation.

Triple Challenges of Media Networks in the Ultra-HD Era

As digital content consumption grows rapidly, data center networks have become the core infrastructure underpinning media operations. Globo's upgrade needs reflect the common challenges faced across the industry:

1. Ensuring User Experience

With explosive growth in streaming users and booming 4K live and on-demand services, network traffic has surged dramatically. Existing infrastructure struggles to cope, leading to frequent congestion. Viewers often encounter buffering and stuttering when watching HD video, severely impacting user experience. To guarantee smooth viewing for tens of millions of users, Globo urgently needed an intelligent content delivery network (CDN) capable of global scheduling and end-to-end QoS assurance, effectively resolving congestion and boosting satisfaction.

2. Bandwidth Bottlenecks

Globo's current data center core switches only support 40G/100G interfaces. With traffic spikes from 4K live streaming and cloud-based editing, bandwidth has become insufficient, worsening congestion. As ultra-HD content production and AI-driven workflows expand, bandwidth demand will continue to climb over the next five years. Globo needed a full upgrade to 400G interfaces, deploying high-density 400G switching fabrics to massively expand bandwidth, ensure non-blocking transmission, and meet future business growth.

3. Capacity Constraints

Globo's data center space is nearly saturated, with less than 20% rack capacity remaining. Traditional 4U high-speed switches occupy large footprints and require complex cabling, making expansion difficult. Globo urgently needed a more compact and efficient solution: 1U high-density 400G fixed switches that deliver ultra-high-speed ports in minimal space, breaking through capacity limitations.

Huawei Xinghe AI Ultra-Resilient Fabric: Building the New Foundation for Media Networks

Leveraging deep expertise and innovation in data center networking, Huawei provided Globo with the Huawei Xinghe AI Ultra-Resilient Fabric solution. Based on the Rock-Solid architecture and integrating multiple leading technologies, the solution delivers powerful support for Globo's digital-intelligent transformation, effectively addressing challenges and creating significant value.

Intelligent Traffic Scheduling for Ultimate Experience

Huawei CloudEngine data center switches support AI ECN, intelligently adjusting ECN thresholds for lossless queues based on live traffic models. This ensures zero packet loss, low latency, and high throughput, optimizing performance for lossless services. With this intelligent scheduling, Globo reduced 4K live streaming stutter rates to just 0.1%, delivering smooth viewing for tens of millions of users and ensuring high-quality media experiences anytime, anywhere.

Bandwidth Upgrade to Break Transmission Bottlenecks

Huawei CloudEngine 8800 series provided Globo with a high-density 400G+100G bandwidth solution. Compared to its legacy 40G network, single-port bandwidth increased tenfold, significantly reducing congestion. This upgrade not only meets current demands for 4K live streaming and cloud editing but also lays a solid foundation for non-blocking transmission of ultra-HD and AI workloads over the next five years, supporting Globo's steady digital transformation.

High-Density Deployment to Optimize Capacity

Facing tight space and strict equipment height requirements, Huawei CloudEngine 8800 offered the ideal solution. Its 1U high-density 400G fixed design, compared to traditional 4U devices, dramatically improved space efficiency while meeting Globo's constraints. This compact architecture boosted data center utilization without compromising performance, enabling leapfrog network capacity upgrades within limited infrastructure. Unique cabling optimization further simplified O&M and reduced costs.

Digital Foundations Empowering Media's Future
Partnering with Huawei to Launch a New Intelligent Journey

The collaboration between Globo and Huawei stands as a benchmark for digital transformation in the media industry. By adopting the Huawei Xinghe AI Ultra-Resilient Fabric, Globo overcame critical challenges in data center construction and upgrades, delivering smoother, higher-quality content experiences to audiences and laying a strong foundation for future innovation.

Looking ahead, as digital technologies evolve and audience demands shift, the media industry will face new opportunities and challenges. Globo will continue to partner with Huawei, exploring and applying technologies such as AI, big data, and cloud computing to further enhance intelligent content production and distribution, expand global reach, and strengthen brand competitiveness. Huawei will keep innovating, providing advanced technologies, premium products, and solutions to help more enterprises like Globo achieve digital transformation—together opening a new era of intelligent media and bringing richer, more exciting content to audiences worldwide.