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3 Min Read

The multifunctional IdeaHub provides a range of services for PETROBEL, helping the company to streamline and digitalize its processes, operations, management, and business communication.

From transportation and telecommunications to banking and manufacturing, digitalization is advancing across industries and the oil and gas industry is no different. A digital strategy certainly adds significant value to the sector as a whole, even extending to wider society, because technology can help increase the resource extraction ratio and utilization rate, making the most of limited resources. As such, then, the digital transformation of the oil and gas industry should be viewed as something of vital importance.

Belayim Petroleum (PETROBEL), a subsidiary of the Egyptian General Petroleum Corporation (EGPC), began life in 1953 in South Sinai, an important oil and gas region in the east of Egypt. It has since grown into one of the country's largest petroleum and energy companies, making the smooth running of its business operations a matter of national importance. When the pandemic hit, PETROBEL discovered that it urgently needed new digital tools to ensure efficiency, with its teams forced to work remotely. After comparing competing video conferencing and digital collaboration products from multiple vendors, the company chose HUAWEI IdeaHub.

Belaim Petroleum (PETROBEL) Office Space

Improving Efficiency and Building a Strong Corporate Culture

A first step toward improving efficiency is to boost the basic business awareness of employees. For instance, PETROBEL wanted to openly publicize important information, such as Key Performance Indicators (KPIs), company-wide. IdeaHub uses Android as its native Operating System (OS) and supports multiple applications, which allow companies to more easily disseminate information, with built-in bulletin board and HiBoard features that can also be customized. PETROBEL placed an IdeaHub in an open office area to display the latest speeches given by leaders and provide information about company activities. It has effectively become a new platform for developing corporate culture.

Communicate at Any Time, Control the Production Process from Anywhere

Another important way to boost efficiency is strengthening communication and collaboration channels. Given that PETROBEL operates its own oil and gas fields, it relies on daily communication between different geographically dispersed departments, from production, technical research, and development to transportation, and Operations and Maintenance (O&M). With its new digital system in place, PETROBEL's employees can easily gain an overview of the status of the production process, oil well security, and warehousing data, all of which are displayed in real time on IdeaHub. In addition, they can communicate with remote sites and instantly share operational data by installing related software.

Digitalization is not only about upgrading devices. It's also about the fundamental transformation of organizational operations and corporate culture.
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Building a Digital Collaboration Platform to Adapt to a New Normal

Over the past two years, the pandemic urges organizations and companies to gear up their employees for remote working, but the company's legacy video conferencing software was inefficient and unable to support this new demand. Now, HUAWEI IdeaHub has given the company a solution for hybrid working. Its easy plug-and-play deployment and a user-friendly design ensure smooth communication between on-site and home-based employees. And when it comes to maintenance, there's simply no need for a specialized technical team.

Digitalization is not only about upgrading devices. It's also about the fundamental transformation of organizational operations and corporate culture. The multifunctional IdeaHub provides a range of services for PETROBEL, helping the company to streamline and digitalize its processes, operations, management, and business communication. Clearly, for this company, choosing HUAWEI IdeaHub has proven to be a very good idea.

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