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Background

Founded in 1988 as a software reseller, Microgenesis Business Systems has grown to become one of the leading Information Technology (IT) solution providers in the Philippines. Currently, Microgenesis employs 300 people across five domestic offices, with clients drawn from the top 5000 corporations in the country.

Business Challenges

The company name is a portmanteau of "micro," which means small and "genesis," which means the beginning. Microgenesis started as a small software company at a time when people didn’t value software. Low profitability was a major challenge for the business with suppliers regularly hiking prices. To remain competitive, the company therefore had to sacrifice its margins.

In addition, the competitive landscape in the Philippines was also fierce, with IT companies slashing prices to try to outbid one another to win projects.

Another major challenge was the lack of access to technical resources. As an IT company, it has always been imperative for Microgenesis to pursue the latest technological innovations, to keep up with the competition. However, access to training was too costly and there were only a limited number of local experts. Most of the training offered by IT vendors was very expensive, limiting the potential of the company's technical teams.

In the face of such challenges, Microgenesis looked for partners that had reliable technologies and could provide opportunities for growth and profitability. They were searching for new players with a relatively low market penetration but were interested in co-developing the market.

After engaging with several vendors, Jeffrey Choa — Executive Director of Microgenesis — felt that Huawei was the right fit. With reliable technologies and generous partner programs, combined with a will to succeed, Mr. Choa believed that Huawei perfectly matched their business strategy and needs.

Partnership Journey

With the formation of the partnership in 2014, Microgenesis became a Huawei Tier 2 partner. In just one short year, the partnership landed its first project with one of the largest conglomerates in the country. Then, Microgenesis won an additional infrastructure project supporting the National Elections in the Philippines that very same year. This streak of project achievements saw the company appointed a Huawei Value Added Partner — a Tier 1 partner — in the Philippines in 2016.

For a variety of reasons, the partnership went through a period of volatility from 2016 to 2019. In spite of this, the partnership survived thanks to Executive Coverage, a Joint Business Plan, a Joint Account Plan, Comprehensive Enablement, and the close collaboration between the channel team and the partner.

After this tumultuous period, the two parties have gained greater mutual trust. Indeed, revenue has surged and Huawei has become the preferred partner for strategic cooperation for Microgenesis.

Business Growth and Vision

The strategic partnerships of Microgenesis with aspiring players like Huawei has yielded dramatic improvements in the business. The company has rapidly evolved from a software developer into a system solutions provider, solidifying its position as a leading IT provider in the local market. With more than 30 years of history, Microgenesis's market share in the Philippines and profitability have continued to grow.

Microgenesis's vision is "to see a vibrant and productive society where people and businesses contribute positively to its development through the use of technology." To help the company realize their vision, Huawei will help Microgenesis offer the most advanced technology in the market to its customers. Working together, digital transformation initiatives offer benefits to customers in the short, medium, and long term. Cutting-edge technology enables customers to thrive in the new digital era by enhancing work efficiency while cutting costs.

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