Intelligent Retail Wi-Fi

In the data era, customers expect fast, responsive, mobile internet services. And retail customers expect comprehensive market information and shopping convenience, often in high-density environments, while using their own mobile devices.

Many retailers — including UniEuro (Italy), Shum Yip UpperHills (China), Vodat International (UK), and Vipshop (China) — have already realized that using next-generation technologies can improve customer services, and ultimately increase business revenue. Big data-based marketing campaigns, and self-service technologies can all improve business growth and brand exposure — yet all require multifunctional, all-wireless-capable networks.

Based on the Huawei’s Intent-Driven CloudCampus Network, Huawei provides enterprises with retail-specific, multifunctional Wi-Fi networks, helping establish reliable broadband services in densely populated environments, and reduce network management costs. The solution introduces big data analytics, Artificial Intelligence (AI), cloud capabilities, and Software-Defined Networking (SDN) to provide unparalleled user experiences, automatic service provisioning, autonomous Operations and Management (O&M), and converged access — all on an open architecture.

Huawei’s Intelligent Retail Wi-Fi — developed specifically for your enterprise or business — has been proven to improve customer stickiness and marketing effectiveness for large- and small-sized enterprises around the world, and is constantly being improved to meet the specific needs of the retail industry.