Huawei Unveils Two Innovative Solutions: Intelligent Advertising and Intelligent Translation

[Barcelona, Spain, March 4, 2026] During MWC Barcelona 2026, Huawei held a Media Roundtable themed "AI Reshapes Media: AI and UHD Shaping the Next Era of Global Media." The event brought together top minds from the global media sector, including industry leaders, technical experts, and partners. Together, they explored the commercial practices of AI models and UHD technologies, in addition to how they revolutionize every stage of the media workflow, including content ingestion, editing, playout, management, and storage. At the event, Huawei unveiled two innovative solutions: Intelligent Advertising and Intelligent Translation. Powered by AI, these solutions breathe fresh energy into content creation while breaking down barriers for seamless global communication, fueling the media industry's intelligent transformation.

Du Zhongxia, President of Huawei's Media BU, noted in his speech, "The global media sector is rapidly transforming, which is marked by three revolutionary trends: UHD, media convergence, and AI. Following its vision of intelligent converged media for transformed audiovisual experiences, Huawei focuses on creating cutting-edge UHD, cloud, and AI solutions to support this transformation." Mr. Du also stressed that Huawei is committed to open partnerships and shared goals, and works with global partners to enhance the growth of the media industry.

Du Zhongxia, President of Huawei's Media BU, delivering a speech

Chen Miao, Vice President of Huawei's ISP & Media BU, unveiled two innovative solutions: Intelligent Advertising and Intelligent Translation. "Huawei's solutions, like IP-based production and broadcasting, UHD storage, and converged media cloud, support media industry customers in building a solid digital-intelligent foundation during their transformation," said Mr. Chen. "Huawei will keep working with customers and partners to create more AI-powered solutions tailored to all-media UHD service scenarios." Mr. Chen added that these solutions aim to help media industry customers enhance production, commercial, and communication efficiency.

Chen Miao, Vice President of Huawei's ISP & Media BU

AI demands in the media sector are transforming dramatically—shifting the focus from merely acquiring tools to mastering their strategic application for tangible commercial results. The Intelligent Advertising solution precisely addresses this trend. It draws on 5G-A backhaul to enable 4K UHD live streaming and offers virtual advertising slots that go beyond physical space limitations, delivering personalized ads based on user characteristics. This solution transforms the business model of advertising for live sports events from one-size-fits-all promotion to precise targeting, boosting both commercial value and viewer experiences.

The Intelligent Translation solution is introduced to address the poor efficiency and low adaptability of traditional translation in cross-scenario application. This solution fully supports cross-language communication throughout all stages of the media service process, including content ingestion, editing, playout, management, and storage. It includes dedicated lexicons for dialects and slang, and has gone through custom training for specific scenarios. This ensures precise multilingual translation, enabling media organizations to seamlessly communicate content worldwide and boost their international presence.

The two solutions Huawei released capitalize on AI and UHD technologies to help the media sector improve quality and efficiency amidst all of the changes that technologies are bringing. Huawei remains committed to fostering open collaboration and mutual success. The company will collaborate with global customers and partners to deepen technological innovation, cultivating a robust ecosystem that drives the media industry into a future defined by excellence and sustainable growth.