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The solutions offered by Huawei are very well thought-through. The products are customizable and could be adapted to our needs for scalability, UPS redundancy, and eco-friendliness. What’s worth mentioning is that Huawei’s PDUs were not initially part of Binero’s plan, but the products simplified the installation and shortened the construction time considerably. Those devices will also allow us to measure the consumption of our data center and our customers in terms of capacity, which is something that usually is very expensive to achieve.

Emil Waldersten CTO at Binero Group
Background

By 2030, data centers across the globe will be responsible for 20 percent of the world’s energy consumption*. Enormous growth in data is followed by a demand for storage capacity which, in turn, constantly increases power consumption of data centers.

Among data center customers, a trend can be observed of being environmentally responsible and conscious. Given these circumstances, the Binero Group, a Swedish provider of digital infrastructure services, challenged itself to become one of the most energy efficient and environmentally friendly data centers in the world. Huawei’s power distribution equipment contributed a significant role in Binero’s transformation into an environmentally-friendly data center, by limiting its power consumption and carbon footprint. Thanks to its collaboration with Huawei and a big scale of implementation, Binero was able to reduce its total cost of operations.


Challenges

Consolidating several data centers into one green

Data center customers seek extremely high performance, virtually unlimited storage capacity, instant access, broadband transfer, and reliable services not prone to errors. To meet these requirements, data centers expand, which also requires more power supply. As the customer’s need for better solutions grows, so do their concerns in caring for the environment and doing business in a more eco-friendly way, while being more cost-efficient at the same time.

Until recently, Binero has been operating several data centers across Sweden. “We wanted to consolidate various locations into one venue to improve operational reliability, cost-effectiveness, and ensure stable growth over the whole data center’s lifespan. But, with the scale of the new data center, we had to keep it as energy-efficient as possible,” says Emil Waldersten, CTO at Binero Group. “Being environmentally friendly is a must. No matter how innovative, reliable, or efficient the solution is, if it is not green, it will not succeed on the contemporary market, especially in the Nordics. This is also a factor to offer a competitive advantage in the future,” adds Emil Waldersten. “These visions required changes in the currently-existing IT infrastructure.”

Binero decided to set up a new large modern data center in the northern Stockholm area and chose Huawei as a partner in this implementation.


Solution

Transformation: Uninterrupted and scalable power supply

Part of the transformation plan was to purchase new Uninterruptible Power Supply (UPS) equipment, with three major requirements. The first was scalability. As the end capacity was unknown, Binero needed a scalable solution that would expand and grow together with the company. The second need was UPS redundancy to ensure that the power is always available. And finally, the chosen solution had to be environment-friendly as Binero was aiming to have the lowest possible carbon footprint. It was the last requirement that seemed to be the most challenging because there were only a limited number of potentially considered vendors.

Huawei supplied a number of different components to the new data center. This includes a duplicate, redundant, and modular UPS system that provides emergency power to a load when the input power source fails, and Power Distribution Units (PDUs) fitted with multiple outputs designed to distribute electric power to server racks and networking equipment for all racks in the new data center.

“We have chosen Huawei because the company delivers very good functionality and has the capability to adapt to our requirements that also include highly-set sustainability goals,” says Göran Gylesjö, CEO of Binero Group. “Huawei offered us the right size building blocks and a modular system which allowed us to pre-install the basic housing that would have been difficult to add on later.”

Moreover, Huawei solutions are able to configure Binero’s UPS with a standby circuit for redundancy. No other supplier has offered a similar option. Also, Huawei’s solution ensures the lowest electrical losses on the market.

“The solutions offered by Huawei are very well thought-through. The products are customizable and could be adapted to our needs for scalability, UPS redundancy, and eco-friendliness,” adds Emil Waldersten, CTO at Binero Group. “What’s worth mentioning is that Huawei’s PDUs were not initially part of Binero’s plan, but the products simplified the installation and shortened the construction time considerably. Those devices will also allow us to measure the consumption of our data center and our customers in terms of capacity, which is something that usually is very expensive to achieve.”

Benefits

Eco-friendly data centers reduced total cost of ownership

Binero achieved its main goals and improved its basic infrastructure reliability as well as decreased environmental footprint. The new eco-friendly solution strengthened the company’ position on the market which helped to attract new clients.

“Many customers have chosen our services because they believe in sustainable development. Thanks to Huawei’s power distribution, we were able to significantly cut down the cost of operations; thus, we can propose better offerings to our customers,” says Göran Gylesjö.

Huawei PDUs and UPSs are more energy efficient by several percent over comparable solutions offered by the competition. The difference may be unnoticeable with a single device, but in data centers, when hundreds of them are needed, Huawei’s products bring substantial savings and reduce the environmental footprint.

Binero Group, sets new trends as a socially responsible company, namely — a green approach to public cloud services. Currently, most of Binero clients come from Scandinavia, where sustainable development plays a significant role. However, Binero believes that green IT trends are becoming a worldwide phenomenon which will help the company to attract customers from new markets.


About Binero Group

Binero Group (www.binerogroup.com) is a provider of digital infrastructure services, such as hosting, IT operations and management, and cloud services, for companies and private individuals. Binero Group currently has just over 100,000 customers and consists of the companies Binero, Binero.Cloud, Crystone, ExternIT, Levonline, Servage, and Space2u.

* https://www.researchgate.net/publication/320225452_Total_Consumer_Power_Consumption_Forecast

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