Sunrise: An Enterprise’s Digital Transformation Journey
Sunrise is the largest non-state-controlled telecommunications company in Switzerland, providing individual customers and businesses with mobile, Internet, TV, and landline services. Sunrise services more than 3.5 million customers, making it the second-largest telecommunications company in Switzerland. Sunrise has successfully positioned itself as the leading challenger and aims to become the reputable telecommunications provider in Switzerland, while gaining market share and capitalizing on its strong position in the mobile market and its positive momentum in the Internet, TV, and B2B enterprise domains.
Sunrise has already launched the first End-to-End (E2E) standardized Swiss 5G network. 5G technology will facilitate future applications, including self-driving vehicles, the Internet of Things (IoT), and real-time production process control. With its ‘5G enables B2B’ vision, business customers will use 5G to replace wireline access and benefit from mobile broadband and VPN services, with up to 1 Gbit/s speeds.
Digital Transformation in Traditional Industries
Sunrise is one of the leading communications service suppliers for large and small businesses in Switzerland. Designed for business customers, Sunrise B2B provides a comprehensive range of services — including mobile services, connectivity devices (Internet, multi-site, in-house networking, and landline voice) and ‘Work Smart’ services that feature cloud-based apps and system integration — building an ‘Unlimited Mobile Workplace.’ Sunrise is focused on consistently providing high-quality services, and making B2B service simpler.
Sunrise continues to expand its services for business customers and has introduced cloud-based apps, the most advanced cloud-based Internet VPN, and Wireless Local Area Network (WLAN) services. Sunrise also combines mobile and connectivity services, enabling landline calls over cloud-based apps with additional chat, email, video, file, and desktop sharing features. This service helps business customers work securely and conveniently from their mobile offices, and reduces costs by up to 65 percent.
For B2B customers, 5G-based mobile broadband solutions are important, as these solutions use wireless networks instead of fixed-line connections. Sunrise’s ‘First on 5G’ strategy supports business customers — especially those outside densely populated areas — by providing network services that do not require fixed wired connections. Sunrise, as Switzerland’s 5G pioneer, launched its second 5G network and the world’s first standardized 5G network at Laax Ski Resort, on Crap Sogn Gion Mountain (2,252 m above sea level).
Realizing Enterprise Digital Transformation through Innovation
Innovation is reflected in products, services, and convergence. Sunrise delivers success by emphasizing innovation, while delivering solutions that are customer-focused.
Sunrise provides large companies with tailored, scalable, secure telecoms solutions. Its solutions include professional services and support for customers on their journey toward digitalization and their transition to using cloud-based services. For small companies, Sunrise invests in expanding its portfolio of standardized, straightforward products, and strengthening direct and partner sales channels to increase its market reach.
Delivering attractive, innovative, flexible workplaces to its business customers, Sunrise uses its products and services to achieve its ‘Unlimited Mobile Workplace’ goal. Sunrise’s services are provided using Sunrise’s own expert resources, supported by strategic, selective cooperation with leading global partners.
Huawei is Sunrise’s long-term technological partner. The two companies collaborated on an early 5G demonstration in 2017. Sunrise publicly presented the live 5G network demo, providing a glimpse into the future of mobile networks with eye-opening experience showcases, such as the parallel provision of multiple 4K TVs, live 360-degree videos, and Virtual Reality (VR) and Augmented Reality (AR) use cases. Guests from business, politics and civic sectors, alongside the media, watched as the download data throughput reached 3.28 Gbit/s in the 3.5 GHz (band 42) frequency band — a world record.
But Sunrise did not stop there. After setting the 5G world record, Sunrise built the Sunrise Showcase — the Joint Innovation Center (JIC) — with Huawei, helping Sunrise put Switzerland’s 5G B2B business into operation.
For these innovations, Huawei was the natural innovation partner for many reasons:
Sunrise is a 5G pioneer. Connect, the independent network tester, awarded Sunrise the 2019 Innovation Award for its fast 5G network expansion, stating that “Sunrise takes off with 5G and brings fast Internet even to remote regions.” By the end of 2019, Sunrise was providing more than 384 cities and towns with 5G and successfully implementing its ‘5G for People’ scheme as an alternative to DSL. A series of measurements in parallel to the Connect mobile network test confirm that Sunrise has the best 5G network in Switzerland and the DACH region overall, with the widest coverage and fastest connections. A 5G analysis by RootMetrics by IHS Markit shows that Sunrise has the most extensive and fastest 5G network in Switzerland.
To meet the need for fast broadband Internet, Sunrise is currently building 5G in the 3.5 GHz range, with speeds up to 2 Gbps. Sunrise is progressing with its plan to secure Switzerland’s leading digital infrastructure position within Europe with 5G, and is continually supplying new cities and towns with the technology. 5G roaming has been commercially launched with leading partner networks in 2019. According to the BILANZ Telekom Rating 2019, Sunrise is the “Best Universal Provider for SMEs,” “Best Universal Provider for Large-Scale Companies,” and “Best Mobile Communications Provider for Business Customers.” Sunrise was also the overall winner of the Computerworld Top 500 Satisfaction Survey 2019 and was rated the “Best Telecom, Network, and Internet Provider.”
“It is a privilege to count Huawei as a technology partner. Clearly, Huawei is the top innovator worldwide in the area of 5G technology. But in addition to its technical expertise, Huawei brings to the table an understanding of telco operators’ problems, a broad product portfolio, and critically, a ‘can do’ attitude to tackle difficult and complex problems. Furthermore, in all interactions, Huawei behaves as a truly committed partner.”
— Robert Wigger, CBO of Sunrise