A lead consultant, adviser and director of digital and business transformation, Mohammed Sarrif is highly experienced in the marketing, design, delivery, and management of large and complex transformation initiatives, solutions, and programmes in the telecoms and enterprise verticals. Mr. Sarrif currently works as the Director of Industry Digitalization for Huawei in the Middle East region after earlier roles with mobile telecommunications start-ups, operators, and technology providers in Europe, the Middle East, and Africa.