Huawei Upgrades Commercial Market Partner Support for the New Digital and Intelligent Era

[Barcelona, Spain, March 2, 2026] During MWC Barcelona 2026, Huawei hosted a forum themed " Joining Hands with Partners for the New Digital and Intelligent Era." At the event, Huawei announced an upgrade to its support strategy for commercial market partners. Centered on the full partner business lifecycle, the enhanced strategy provides end-to-end support across four key stages: solution integration, joint marketing, project sales, and after-sales service. This empowers partners to collaborate with Huawei with greater ease and efficiency as they help global customers navigate their journey to intelligence.

Ernest Zhang, President of Global Partner, Commercial & Distribution, Enterprise Sales, Huawei, is delivering an opening speech

"Facing the diverse needs across industries, Huawei remains steadfast in its partner-led commercial market strategy," said Ernest Zhang, President of Huawei Partner Development and Commercial & Distribution Business Dept, in his opening remarks. "We will continue to invest in leading ICT infrastructure and AI capabilities, empowering partners to build scenario-specific solutions tailored to industry demands. Through initiatives focused on partner capability building, collaborative service delivery, incentive programs, and digital IT platforms, we are committed to working hand-in-hand with partners to serve end customers in their digital, intelligent transformation."

Peter Zhang, Director, Commercial Sales Dept, Huawei

In his keynote speech, Peter Zhang, Director of Huawei Commercial Sales Dept, shared Huawei's latest progress in the commercial market, and elaborated on the strategic direction of the partner support upgrade.

"We are embedding AI deep into industries such as education, healthcare, and hospitality, working with partners to co-create hundreds of solutions tailored to real customer needs," Zhang stated. "To make partner collaboration with Huawei easier and more efficient, we have mapped out the full partner business journey. Through 48 standard reference architectures, a robust deal registration protection policy, and AI-driven IT tools, we provide end-to-end support, from solution integration and joint marketing to project sales and after-sales service. This ensures that partners receive required support from Huawei at every stage."

At the forum, Huawei detailed the upgraded partner support strategy for the four key stages throughout the partner business lifecycle:

Solution integration: Huawei provides 48 standard, open, and easy-to-integrate ICT reference architectures with open APIs and reference code, all pre-integrated and validated through Huawei's global OpenLabs to shorten the solution development cycle from three months to one week. In addition, R&D experts are available for one-on-one technical support to help resolve complex challenges.

Marketing: Through marketing incentive funds, Huawei supports partners in digital marketing campaigns and industry salons. It also offers over 2,000 marketing assets, including case videos, presentation materials, and demo platforms. Partners can access these resources seamlessly through Huawei's official partner website and the eFly app.

Project sales: Huawei's deal registration policy protects partner opportunities and ensures optimal pricing. AI-driven IT platforms, such as the POC test platform, bidding and network design platform, and the Partner Three Cloud platform, help partners improve their project win rates. For key projects, Huawei also provides expert support, including joint demonstrations, bidding assistance, and showcase visits.

After-sales service: Huawei's global Government Technical Assistance Center (GTAC) works with local teams to deliver 24/7 technical support. The Hi-Care and Co-Care service offerings help safeguard the customer experience. The O3 platform aggregates after-sales tools and case studies, enabling partners to enhance their service capabilities and customer satisfaction.

The forum also brought together insights and best practices from industry partners and customers. A representative from Vusion Group, a global leader in retail digitalization solutions, shared how a seamless IoT integration solution, built on Huawei wireless networks, is now powering large shopping malls and supermarkets across Europe. Zhang Zhen, Product Director of Huimei Technology, showcased a clinical decision support system running on Huawei AI infrastructure—already helping physicians at leading hospitals improve both the quality and efficiency of diagnosis and treatment. Francisco Hortigüela, President of AMETIC, Spain's National Digital Industry Association, noted that the Intelligent Hospital POL Network Construction Guide, released by Huawei and AMETIC, has become a key reference for Spain's healthcare sector. The CTO of Catalonia Hotels, a leading European hotel group, shared the experience of upgrading their network using Huawei's FTTO solution. The new network not only supports smooth evolution to Wi-Fi 7, but also simplifies the architecture, thereby improving O&M efficiency and reducing energy consumption.

Looking ahead, Huawei will continue to strengthen its leadership in ICT through sustained innovation, working side by side with global partners to help commercial customers unlock new value in the intelligent world.