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China Central Television (CCTV) is the predominant television broadcaster in mainland China. It has 45 TV channels broadcasting programs via satellite to the largest audience in mainland China. In addition to the broadcast channels for mainland China, programs are also broadcast worldwide in many languages through satellite and the Internet.
News reporting is a major business for the media industry. Journalists must collect and compile news at the scene to be the first to deliver the news and attract viewers. Fast news collection, production, and broadcast have become a core competitive factor for television and news agencies worldwide.
As the world’s most influential Chinese media company, CCTV has always attached great importance to its news business. To implement real-time news reporting, CCTV has set up a large number of news bureaus across China. Thousands of journalists work at these news bureaus and are engaged in on-the-scene news collection. To speed up news collection, production, and broadcast, CCTV built a variety of IT systems, including program production and management, news information management, sports information management, and digital television production and broadcasting.
Typically, front line journalists independently complete the news collection, compiling, and production, spending most of their time outside the office, only returning during the news compiling and production phases. The result was that CCTV’s existing IT office system faced the following challenges:
In 2010, during the Shanghai World Expo, Huawei demonstrated its cloud desktop system, a highly secure, green, and efficient system that was supporting daily office work for approximately 10,000 employees working at Huawei’s Shanghai office. This feature-rich cloud desktop system made a big impression on Expo attendees. In 2011, Huawei discussed with Beijing Jetson Technology the possibility of applying desktop cloud technologies at CCTV.
After thoroughly analyzing the mobile work styles of CCTV’s field journalists, Huawei proposed a journalist office system that used the Huawei pool-mode desktop cloud solution. In February 2012, to test the solution feasibility, Huawei deployed a test environment in Shenzhen. In May 2012, Huawei worked with Jetson to review various service application systems, such as media information, news, and script, in the test environment.
Based on testing of the Huawei system, CCTV decided to use the Huawei desktop cloud solution to deploy a journalist office system. At the end of 2012, CCTV finished deploying the desktop cloud. With the Huawei desktop cloud solution, CCTV deployed only 500 virtual desktops that fully meet the office mobility requirements of approximately 3,000 journalists. The resulting benefits for CCTV include flexible and on-demand resource allocation, reduced IT spending, and centralized office system management and maintenance.
Note: The pool mode specifies a “shared” resource allocation mode. When a user accesses the desktop cloud system, the system automatically allocates an idle VM to the user for the purpose of sharing resources and improving resource usage.
By deploying a Huawei desktop cloud system, CCTV only needed 500 VMs to support approximately 3,000 journalists, greatly enhancing resource usage and reducing investment. In addition, the desktop cloud system offers a unified operation and maintenance platform, simplifying IT management.