National Research and Education Network
Education Cloud Data Center
Government Service and Infrastructure
Over The Top/Multi-Tenant Data Center (OTT/MTDC)
Internet Exchange Point (IXP)
Internet Access Provider (IAP)
Design & Simulation
Planning & Analytics
Oil & Gas IoT
HPC & Operations Management
Digital Urban Rail
Enterprise Data Center
Server - Intelligent Computing
Enterprise Cloud Communications
Network Management System
Tackling the Emergency Together
Letting technology help in a time of need
Ubiquitous Connectivity Makes Digital Transformation Possible
Economical and Powerful AI Computing
Horizon Digital Platform
Connecting the Physical and Digital Worlds to Help Customers Achieve Successful Digital Transformation
Leading New ICT
228 Fortune Global 500 Companies Choose Huawei as Digital Transformation Partner
Secure And Resilient Solutions
Buy from Huawei
If you want to get more information about your project, you can submit your information and we will contact you as soon as possible.
If your company has signed an eDeal contract with Huawei, please buy your required product/solution via the link below.
Buy from resellers
Search for a nearby reseller and get direct contact information.
Become a Partner
Resources and Support
Huawei Authorized Learning Partner
Huawei ICT Academy
Huawei ICT Competition
Enterprise Training Service
UniEuro is one of the top three Italian retailers in home appliances and digital products. Since 1967, it has developed into a well-known European chain enterprise of electric appliances, following the business principle of “Excellence and Achievement.” Consumers have been impressed by its high-quality products, abundant choices, and professional service.
With the development of mobile Internet and smartphones, Internet access anytime, anywhere has become an accepted lifestyle. According to Mobidia, Wi-Fi networks carry about 70 percent of the world’s data traffic on smartphones. The proportion reaches 80 percent or even higher for indoor scenarios. Free Wi-Fi service is indispensable almost everywhere; therefore, more shopping malls and supermarkets hope to use it to attract customers and improve service satisfaction. Free Wi-Fi in these scenarios, however, faces the following challenges:
As one of Italy’s top three shopping malls and supermarkets, UniEuro is always committed to providing customers with stable, high-quality free Wi-Fi service; therefore, the retailer required a Wi-Fi solution that could achieve 100% coverage, eliminating any signal interference between APs on the same floor and neighboring floors.
Customers should be able to easily access the Wi-Fi network to enjoy high-speed Internet service, even in densely populated scenarios. Additionally, UniEuro needed to leverage the Wi-Fi network to serve the enterprise itself. Accurate STA locations, device models, and other information gathered from the Wi-Fi network would be integrated with a professional third-party retail analysis platform for customer archiving and analysis. Based on the analysis result, UniEuro could trace the efficiency of marketing strategies and advertisements. The Wi-Fi network would become an online-offline integrated marketing tool as well as an open platform, which could be integrated with professional third-party retail analysis platforms.
After intense research, Huawei’s commercial Wi-Fi solution for shopping malls and supermarkets was selected as the Wi-Fi network provider for UniEuro. Huawei won UniEuro’s trust for its high-performance APs, professional automated network planning tool, eSight location engine, and open architecture.
Huawei’s commercial Wi-Fi solution for shopping malls and supermarkets improves advertisement delivery efficiency and marketing quality. Free Wi-Fi service has become a marketing tool with a high ROI, evolving from a burden to a Value-Added Service (VAS) for UniEuro.