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Help Optimize the Store Layout and Build High Quality Service

Today, consumers have more diversified choices, along with ever-improving personalization. In the pursuit to find new consumption growth drivers, some innovative ways to increase shopper spending are through in-depth analysis and predictive techniques of potential consumer spending. The Customer Segment Analysis Solution utilizes Wi-Fi within retail stores and other methods to classify customers, determines what to recommend to customers, supports accurate information pushes through data analysis,helps optimize the store layout to build high quality service — all with the goals of converting these potential customers into purchasers and increase store revenue.

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  • Increase Marketing Efficiency

    Wireless LAN (WLAN) can be deployed in stores to direct and analyze Big Data on a cloud managed platform.  WLAN can also create consumer profiles, and perform Big Data analysis to generate the most accurate consumer insights to convert recommendations into purchases.

  • Build High Quality Service

    By analyzing customer flow and stay time, the solution helps to optimize store layout and build high quality service

  • Stimulate Consumer Spending

    Retailers use the retail cloud platform to push product messages to both in-store screens and consumer Apps to enhance the shopping experience and influence potential purchases.

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