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Joint Market Fund

The Joint Market Fund (JMF) is a special market development fund managed by Huawei to support partners’ marketing activities, help increase sales, and enhance Huawei’s brand image.

Partners obtain JMF support based on the Channel Incentive Policies for Enterprise Business Ex-China.


The JMF supports marketing activities executed by partners as described in the following table.

JMF Activity Type

Activity Type

Activity Definition and Description

Events and Training

Activities such as seminars, training sessions, partner recruitment meetings, and trade shows that are organized by Channel Partners to improve Huawei’s brand perception. Or briefings planned jointly by Channel Partners and Huawei for customers, including, but not limited to, inviting downstream Channel Partners/customers to visit Huawei’s demo sites and exhibition halls, visit Huawei in China, and attend Huawei’s branding meetings or third-party exhibitions/meetings.

Advertising and Digital Marketing

Advertising campaigns led by partners that aim to improve the Huawei-partner co-brand awareness, including, but not limited to, print advertisements, outdoor advertising, TV and radio advertisements, Internet media advertisements (including website banners, clicks, pop-up windows, search keywords, and search rankings), DM/EMD, telemarketing, and webcasts (including preparation of advertorial and marketing materials and low-value co-brand collaterals).

POC Test

Test activities led by partners to enable admission of Huawei’s solutions/products, competition in bid evaluation, and bid awarding.


  • The partner’s certification must be valid throughout the JMF period.
  • The partner must meet or exceed the minimum performance requirement.
  • The partner must execute the activities as required and complete activity acceptance according to activity types.