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Huawei Showcases the World's First ICT Converged Mobile Internet Gateway AR511 at Interop 2014

Apr 22, 2014

Aiding Enterprises to Achieve Business Innovations in the Mobile Internet Era

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Las Vegas, USA, April 22, 2014 – Huawei, a leading global information and communications technology (ICT) solutions provider, showcased the world's first ICT converged mobile Internet gateway AR511 at Interop Las Vegas 2014, with the aim of accommodating ever-evolving service demands in the industry, helping enterprises adapt to new transformations and challenges, seize new opportunities, and create new value in the mobile Internet era by leveraging advanced network technologies.

This type of mobile Internet gateway product designed by Huawei for the mobile Internet era integrates network functions, such as routing and Wi-Fi, and IT functions, such as storage and media play. Huawei AR511 is the ICT converged mobile gateway in the real sense. It is particularly applicable to virtual network operators, media advertising companies, supermarkets and shopping malls, cinemas, and chain restaurants and hotels.

World's First ICT Converged Mobile Internet Gateway Huawei AR511

The widespread use of mobile terminals drives users to obtain information and conduct leisure and entertainment activities using fragmented time. Accordingly, users are now demanding a high-speed network access experience and diversified services. However, enterprises providing network services are faced by considerable challenges. If the enterprises provide all network services through cloud, their Operating Expense (OPEX) will be increased, and, due to limited network bandwidth, users' demands for localized experience cannot be accommodated. In order to provide a wide variety of services such as advertising, information, and applications for users, the enterprises must deploy lots of independent devices including routers, media players, and storage devices, which are difficult to manage and maintain. As a result, the enterprises must input considerable funds. What makes the matter worse is that many enterprises providing mobile Internet services lack an effective service operation. Although they boast a large number of users, they are unable to carry out precise marketing to achieve more profits. Satisfying requirements of both enterprises and end users, Huawei put forth the industry's first ICT converged mobile Internet gateway to help enterprises innovate their business models.

Huawei ICT converged mobile Internet gateway AR511 integrates multiple functions including LTE, media play, Wi-Fi, routing, storage, and security, effectively solving operational problems facing enterprises. By deploying the AR511 on buses, tourist coaches, metro vehicles, and outdoor ads as well as in restaurants, enterprises can deliver cloud services such as ads, videos, and Apps to local terminals and execute them locally. Users can download these services directly and locally without accessing a cloud server. In this manner, users significantly reduce their traffic charges and attain a localized, high-quality network experience. This also helps enterprises change their profit-making mode, implement precise marketing, and deliver differentiated content based on different customer bases, time, and locations. For example, shopping ads are delivered at places where woman customers are centralized. Hot ads and videos are delivered at places where pedestrian traffic is huge.

Huawei AR511 is capable of replacing multiple types of devices including routers, media players, storage PCs, and wireless Access Points (APs). The AR511 can function as a gateway to connect to the headquarters network while storing local resources, providing Wi-Fi services, and playing media, aiding enterprises to substantially reduce their network deployment and O&M costs.

"Huawei's mobile Internet gateway can help enterprise customers build highly reliable, secure, and operable networks featuring easy O&M," said Mr. Li Xianyin, General Manager of the Router Product Field, Huawei Enterprise Networking Product Line, "We are convinced that the world's first ICT converged mobile Internet gateway provided by Huawei will aid enterprise users to innovate their profit-making models and services in today's mobile Internet era."