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Bus Online Seizes In-Vehicle Wi-Fi Opportunity

31/01/2015 00:00:00

Background

Bus Online Holdings Limited has provided TV services in China’s urban buses for more than 10 years. By investing in the mobile media channels of China Central Television (CCTV), Bus Online has covered 22 major cities in China, serving over 100 million people every day.

Challenges

Many people today are shifting their attention from in-vehicle TVs to mobile phones. As a result, Bus Online’s income from in-vehicle TV advertisements is at risk.

To transform to a mobile Internet business model, Bus Online researched the feasibility of opening the bus Wi-Fi networks that carried TV programs so that these networks could be available for passenger use. The company was unsure about how to implement a value-added service operation. Technically, Bus Online needed assistance in implementing an end-to-end, carrier-grade operational network that met both national regulations and international standards.

Bus Online’s brand new business model involves cooperation with multiple parties, which imposed a number of requirements on the overall network architecture and in-vehicle devices. For example, Bus Online works with a growing number of bus companies, and the many new buses require continuous deployment and upgrades of software. Therefore, the company must be able to quickly distribute new applications to each in-vehicle device. These applications include games as well as TV-management apps.

Bus Online needed new in-vehicle terminal devices to support the new services as well as existing bus TV functions. These devices needed to have integrated Wi-Fi interfaces to reduce costs and allow the company to centrally manage the devices. Further, the terminal devices had to deliver 3G/4G-to-Wi-Fi access for a large number of users, allowing passengers to access the Internet easily.

Most software applications must run on the terminal devices or be distributed via these devices. Thus, the terminal devices had to accommodate third-party Apps, which requires an open, scalable, and customizable architecture.

Solution

Bus Online chose to deploy Huawei’s Agile Branch Solution. This solution relies upon Huawei's AR511 Agile Gateway, which has a scalable and customizable architecture. The AR511 features hardware openness and can dynamically assign dedicated CPU, memory, and mass-storage resources for new services. The gateway is also compatible with Android applications.

Benefits

The Agile Branch Solution enables Bus Online to respond to service demands in real time with one-click service deployment and zero-touch local maintenance. Managing the network, Huawei’s Agile Controller provides remote maintenance and management of Bus Online’s huge fleet of devices. The Agile Controller implements remote monitoring, centralized O&M, and visualized display of branch devices and resources.

The Agile Controller supports both the integration of third-party service systems and applications. The controller also supports network and application service collaboration based on users’ subscriptions.

Bus Online can flexibly customize Apps based on its service growth demands to provide personalized, competitive services.

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