Sony Corporation is a Japanese multinational conglomerate corporation that is widely recognized as the world's forerunner in consumer and professional electronics, gaming, communications products, information technologies and other fields. Sony was ranked 105th on the 2017 list of Fortune Global 500

Sony and Huawei release the IP Live joint solution at Hannover CeBIT 2017. Nicolas Moreau, Product Marketing Manager, IP Live Production&Workflows, Professional Solutions Europe, Sony Europe Ltd.,said:’ The 4K as you may know is really starting to catch on into the media entertainment market and broadcasters or production companies need to face a certain level of challenge. It was not possible until now to really work around the constraint of producing live television with 4K with current technology. So that's why Sony has given the technology to adapt IP and regular commercial off-the-shelf equipment to be part of the production infrastructure, to work with higher resolution like high definition or 4K. ’

The 4K is starting to catch on into the media entertainment market and broadcasters or production companies need to face a certain level of challenge. It was not possible until now to really work around the constraint of producing live television with 4K with current technology.

How will customers use this new technology?

‘Typically it is not such a big change in the way that, from the operational point of view it doesn't change that much. The operator's producing the content from the camera man to the vision mixer engineer won't see a difference. It's just that all the signals that were multiple in the past, and were point to point, are now being multiplexed and going directly into an IT router.’ Nicolas explained.

Any other benefits this technology can bring?

Nicolas said, ’In the environment it has the advantage of moving to an IP-based live production system. It gives more scalability to the overall system. The other thing to consider also is that it enables new workflow in the way that it's enabling live production also.’

Are there any customers benefiting from this technology?

‘The live production over IP is has already started with some customers in Europe, especially for news production. And now we start to see that also for major broadcasters also such as BBC. The recently purchased new refurbishment of three studios located in London, and that BBC Studioworks is going to be one of their flagship using 4K technology over IP using Sony's interface technology.’ Nicolas said at last.

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